College is expensive, crazy expensive in some places, but it doesn't have to be. A more educated workforce is a more productive workforce and in turn a more productive economy.
The Obama-Biden ticket has proposed a $4000 tax credit (2/3rds of yearly tuition at most state schools) to help pay for college. The credit would be applicable to the year's taxes of enrollment, to ensure the credit can be used the same year tuition is due, not the year after. In addition students taking advantage of the credit would be required to give 100 hours of public service each year the credit is used.
Read the entire Higher Ed plan here; http://www.barackobama.com/pdf/issues/CollegeAffordabilityFactSheet.pdf